Smile High Club Privacy Policy

Introduction
This Privacy Policy outlines how Smile High Club, collects, uses, and safeguards your personal information through our website, mobile applications, and electronic communications. Smile High Club is committed to protecting your privacy and adheres to this policy.

This policy explains how we handle your data when you visit our Website (www.smilehighclub.uk) or use the Smile High Club mobile application (our “Application”). It covers our approach to the collection, use, maintenance, and protection of your information.

Scope of Policy
This Privacy Policy applies to information we collect:

• On our Website or Application;

• From your dental, orthodontic, or healthcare providers;

• In emails, texts, and other electronic communications between you and Smile High Club;

• Through printed materials;

• During your interactions with our marketing and applications on third-party platforms, if they include links to this policy.

It does not apply to data collected:

• Offline or through other means, including websites operated by Smile High Club or any third party;

• Via third-party websites or applications, including content linking to or from our Website or Application.

Acceptance and Usage
By accessing our Website or Application, you acknowledge your understanding and acceptance of this Privacy Policy. If you disagree with our practices, please refrain from using our Website or Application.

Data Controller Responsibility
Smile High Club is the data controller responsible for the personal data collected for conducting business with you. “Personal Data” refers to information about an identifiable person, which may include you or others interacting with our Website or Application.

Children Under 18
Our products and services are available for children aged 13 and above, with consent and supervision from their parents or guardians. The Website and Application are not designed for use by children under 18. We do not knowingly collect personal information from children under 18 without parental consent. If we learn that we have collected such information, we will take steps to delete it. If you believe we have inadvertently collected information from a child under 18, please contact us at hello@smilehighclub.uk.

Data Collection Types and Methods
We collect various types of information from users of our Website and Application, including:

• Personal identifiers (e.g., name, contact details, payment information, medical history);

• Non-identifying information (e.g., website usage patterns);

• Technical data about your internet connection and device.

We collect this data:

• Directly from your interactions with us;

• Automatically through website navigation and application use (e.g., cookies, similar technologies);

• From third parties, including healthcare providers and business partners.

Personal Data Usage and Protection
Smile High Club uses the collected data to improve our services, process transactions, and communicate with customers while adhering to strict data protection standards. We do not use automatically collected data to personally identify users and do not link such data with voluntarily provided information.

Information You Provide to Us
When interacting with our Website and Application, you may provide us with Personal Data in various ways, including:

• Responding to surveys for research purposes;

• Filling in forms on our Website or Application;

• Downloading documents;

• Subscribing to newsletters or communications;

• Corresponding with us via phone, email, or other methods;

• Applying for jobs or internships.

This Personal Data typically includes your name, contact details, payment information, medical history, and other health-related information. This information is essential for contractual purposes, service provision, and handling inquiries or complaints.

Automatic Data Collection Technologies
As you interact with our Website and Application, we may collect data regarding your device, browsing actions, and patterns using technologies such as cookies and similar technologies. This may include:

• Details about your visits (e.g., traffic data, location data, logs, and other communication data);

• Information about your device and internet connection (e.g., IP address, operating system, browser type).

Cookies Policy
We use cookies and similar technologies for purposes such as estimating audience size, remembering your preferences, and recognising when you return to our Website or Application. For detailed information, please refer to our Cookie Policy.

Use of Personal Data
We use your Personal Data for various purposes, each grounded in a legal basis such as contractual necessity or legitimate interest. Key uses include:

• Processing transactions and interactions involving our products and services;

• Responding to your inquiries and communications;

• Managing recruitment and employment processes;

• Complying with legal obligations (e.g., tax, accounting requirements);

• Enhancing the functionality and security of our Website and Application;

• Marketing and promotional efforts, where legally permissible.

Consent and Personal Data Processing
You may be asked to consent to specific uses of your Personal Data, such as for marketing communications. Your consent can be withdrawn at any time, which will not affect the lawfulness of processing prior to withdrawal or the processing based on other legal grounds.

Special Category Personal Data
We may process sensitive personal data, particularly related to health. This processing is conducted in accordance with legal requirements, ensuring appropriate safeguards are in place.

Marketing Communications
We may engage in marketing activities based on your explicit consent or under the “soft opt-in” rule for existing customers. You can opt out of marketing communications at any time without affecting your access to services or products.

Disclosure of Your Information
We may share your Personal Data with:

• Dental care providers;

• Our affiliates and subsidiaries;

• Third-party service providers who support our business;

• Legal or regulatory authorities when required.

International Data Transfers
Your Personal Data may be transferred internationally. We ensure appropriate safeguards are in place to maintain the level of data protection required by UK or EU law.

User Rights and Data Management
You have several rights concerning your Personal Data, including the right to access, update, or delete your information. Smile High Club provides means to exercise these rights, ensuring your data is accurate and up-to-date.

Data Retention Policy
We retain Personal Data for as long as necessary to fulfil the purposes for which it was collected, to meet legal obligations, or for our legitimate business interests.

Data Security Measures
Smile High Club implements robust security measures to protect your Personal Data from unauthorised access, alteration, and loss. However, no internet-based platform can guarantee absolute security.

Changes to Our Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on our Website and Application. For significant changes, we may notify you via the contact details you have provided. Please review this policy periodically to stay informed of updates.

Contacting Us
For questions, concerns, or requests regarding this Privacy Policy or your Personal Data, please contact Smile High Club at hello@smilehighclub.uk. We are committed to addressing your privacy-related inquiries promptly and effectively.